Peter Kalal is a strategist and researcher driving human-centered innovation through cultural intelligence. Blending systems-level perspective with creative intuition, he translates complexity into insights and strategies that unlock growth while cultivating wonder, connection, and possibility.

Get in touch.

Services

    • Purpose, Positioning & Values

    • Brand Identity & Naming

    • Brand Architecture

    • Competitive Analysis

    • Customer Segmentation

    • Naming

    • Innovation Strategy & Roadmapping

    • Whitespace Analysis

    • Concept Development & Testing

    • Business Model Innovation

    • Foresight & Trend Analysis

    • Expert Interviews

    • Experience Visioning

    • Spatial Design & Programming

    • Digital Experience Strategy

    • Service Design

    • Customer Journey Mapping

    • User Research

    • Content Strategy

    • Cultural Strategy & Insights

    • Semiotic Analysis

    • Ethnography

    • Audience Insights

    • Foresight & Futures Research

    • Social Listening

Work

  • Reimagining Arts Education

    Visioning a new digital learning platform for a major American art museum

  • Luxury x Culture

    Partnering with a Fortune 500 hospitality group in Southeast Asia to develop retail-forward, luxury cultural experiences

  • Moving the Heartland

    Building a first-of-its-kind mobility innovation center from the ground up to activate a world-class vehicle collection